Client
REC (Re-Coleccion)
Overview
This project centered on creating a comprehensive design solution for waste management, focusing on user experience and behavioral economics. Through careful research and iterative design, we developed an interface that addresses both practical needs and user motivation. The design process involved extensive user persona development, including detailed scenarios for various demographic groups and their specific recycling challenges.
Client
REC (Re-Coleccion)
Industry
Software
Service
Project Development
UX/UI design
Duration
6 Weeks
The Challenge
Our research identified significant gaps in current waste management practices. The primary challenge wasn't technological but rather behavioral and informational. User interviews revealed that essential recycling information wasn't readily accessible, existing processes lacked proper organization, and current solutions failed to provide adequate motivation for consistent participation. These insights guided our design decisions throughout the project.
The Solution
The design solution incorporates three key components based on our user research findings. We conceptualized an AI-driven assistant interface for immediate information access, developed a notification system framework for timely engagement, and designed a reward-tracking interface to maintain user motivation. The visual design employs Helvetica Neue typography within a clean, minimalist interface that emphasizes accessibility and professionalism. Our color strategy, anchored by an environmental-conscious palette, reinforces both brand identity and user trust.
The Result
User testing validated our design approach with compelling metrics. Our interface achieved an 80% satisfaction rate during initial testing phases, with unanimous positive feedback on the incentive system design. Market analysis positioned our solution in an optimal space between user accessibility and functional sophistication. The project demonstrates how strategic design thinking can effectively address environmental challenges through user-centered solutions. The final deliverables include comprehensive user flows, high-fidelity prototypes, and a complete design system ready for future development. This project exemplifies the potential of thoughtful interface design to facilitate meaningful behavioral change in environmental stewardship.
